The wind beneath our wings
The most magical of revelations are often serendipitous.
I’d love to share an incredible realisation that was sitting right under our noses all this while.
The power of our very own content creators.
Video creators and influencers have been integral to Bulbul since the day they set foot in our studios in March last year. We’d find ourselves in awe of how they’d pull hour-long shows effortlessly, engaging their audience and driving sales day after day.
In spite of their immense potential, the gestation period of an early stage creator scaling their followers and earning regularly each month is painstakingly slow. Pointing towards not lack of opportunities but that of an ecosystem that can nourish and accelerate their growth.
Today there are half a million influencers in India who post content regularly for over 100M followers. On an average earning just Rs. 3000 each month for all their effort and engagement. We want this to change.
With our eCommerce, video production and growth marketing chops we know we can super-charge this by enabling influencers to not only be a part of the massive eCommerce opportunity (USD 50B already and slated to grow 2x in 2 years to USD 100B) but also help them monetise their influence beyond mere brand endorsements through sales, subscriptions, fan engagement, live sessions, masterclasses, shout-outs, brand promotions and merchandising.
This has inspired us to announce a Rs.10 crores corpus for influencers to help them create amazing video content to drive engagement, sales and monetisation.
This will give a much needed boost to the nascent influencer economy and act as a catalyst to encourage new influencers to break-thru, especially women from tier-II towns and make them an active part of the organised economy.
Bulbul intends to work closely with influencers and guide them as follows:
Content & Marketing
- Year round access to curated, fast selling products specific to their audience
- Video creation tools & insights to produce great content
- Marketing intelligence to promote content on social media.
Monetisation
- Enable multiple earning opportunities
- Lifetime commission on products sold
- Transparent brand endorsement deals
Tools & Apps
- CRM tools to better manage, understand and monetise followers
- Customised apps & their personal online presence beyond social media.
- Tools for real-time communication with followers
- Real time dashboards to review sales & commissions
We believe that with our renewed focus on the influencer / passion economy Bulbul is on the cusp of a new and exciting journey ahead. A journey where everyone at Bulbul works hand in hand with the influencers and acts as their extended business partners, ensuring for them:
- Consistency of income.
- A larger and more relevant fan base.
- Increased presence across & beyond social media.
- A social network of a vibrant online community for influencers, by influencers.
This bubbling, irreverent, immune to charms of regular jobs — army of influencers is all set to challenge norms of celebrity endorsements and traditional product marketing. And they have no plans to slow down.
But they need immense support and guidance in the process. Bulbul vows to stand with them.
Not only when their time comes but all along. Because when we make friends at Bulbul, we make them for life.
Aur hum apne doston ka saath kabhi nahi choodtey.
To all existing and budding influencers it’s time to jumpstart your influencer journey @ Bulbul Shop
